The Business of Software Conference is one of the best events I’ve attended. It’s not a startup themed conference, but most people attending are either working for one or starting one. Is a software conference at heart and a place where you learn what to do and mistakes to avoid.
I didn’t go to last year’s conference but they are now releasing some of the videos for BOS 2010. This one from Peldi Guilizzoni, the founder and CEO of Balsamiq, is especially interesting. I’ve been following Peldi’s blog for a while and he’s a truly remarkable guy. Not only was he able to get $2M revenue in 2 years with 2,800 customers but he did that in a market that already has a couple of really strong competitors. How he did it? There’s a quote from Steve Martin he says is a key component to success:
Be so good they can’t ignore you
Listen to the talk and learn from his story.